Charity Letter
Charity Letter
Purpose of Charity Letter
This letter is addressed to any organization or a business firm or to any individual person to help and donate money for the relief work or to help those people who are displaced by natural disasters or who are in need of funds. This letter should be genuine and should be dispatched with adequate proof so that the reader should be convinced that the letter is genuine.
Element of good Charity Letter
1. Market research – A good research of the market should be done to identify the group that will easily connect themselves to the cause and may provide the funds. For example, dog lovers may be interested to provide funds for giving shelter to stray dogs.
2. Mention the name of the addressee – Address the charity letter to the concerned person or department instead of keeping it general for all.
3. Briefly inform about the organization – The most important challenge in raising charity funds is to convince the prospective donor about the credentials of your organization. Therefore, give a background of the organization, past achievements, facts proving the soundness of the organization, etc.
4. Clearly-stated message – While writing a charity letter, ensure to state the cause of raising the funds very clearly. Any ambiguity about the purpose may make the donor skeptical towards your initiative. Also, avoid exaggeration and emotional statements.
5. Avoid concocted stories – In an attempt to convince the donor, do not create false stories reinforcing the relevance of the initiative. For example, portraying a false picture of the living conditions of endangered animals in order to raise funds for saving them is unethical.
6. Be specific with the figures – If you wish to raise a specific amount from the prospective donor, do mention the amount clearly. Also, specify the time frame and the manner in which you wish to receive the contribution.
7. Recognize any past contributions of the donor – If you are raising funds from the donors who have earlier contributed to your organization, do acknowledge their effort. This shows that your organization still values and remembers their contribution.
8. Thank- you note – Before ending the letter, do thank the donor for taking out some time to read the letter