Consumer Letters

Consumer Letter

Purpose of Consumer Letter

There’s definitely an art to writing an effective consumer letter, but I believe most of us are up to the challenge. If not, there are people who do this for a living, myself included.
It’s always good practice to address individuals on paper with the same courtesy and respect as we would if speaking to them face-to-face. Insults and threats are not only offensive but can be counterproductive to our desired outcome

Element of good Consumer Letter

In your opening paragraph say something positive about the product, manufacturer or store, such as:
- [Brand name] has always been my favorite cereal…
- I’ve worn [brand name] shoes almost exclusively since I was five years old…
- I always shop at [store name] first because…
This approach 1) establishes a positive relationship and 2) supports the fact that you are a loyal customer, one they want to keep satisfied.
In the second paragraph, state your grievance. If it’s a long story, several paragraphs may be necessary.
- However, I recently purchased a box that was stale…
- Sadly, the sole came off my shoe…
- Unfortunately, the stereo I purchased has poor audio quality…
In the closing paragraph you can go one of two ways-either request what you want (reimbursement, replacement) or leave it open for them to offer compensation.