Follow Up Letter To Lost Sale Letter

123 Lane, Area 456,

City, State, Pin Code

February 23, 2012
[Mention Recipient’s Address Here]

I regret for not being able to serve you in fulfilling your needs this time and I understand that you decided to choose different company [lost opportunity]. But I hope you will consider us in the future.

Although we were unable to meet your criteria this time. We at XYZ Company is constantly striving to serve esteemed companies like yours. We are very proud of our superior quality [products/services] provided to our clients. If, at any time, you feel that you are not getting the service or quality you deserve from your new supplier, please give us a call.

In the meantime, I will contact you from time to time to keep you posted on our newest [what you provide], and to see if there is any way we might be able to help you. Your business means a lot to us. Please contact us at [phone number] for any assistance.

Thanking you,

Warm Regards,

Bob Travolta
Encl: [List of enclosed items goes here]

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