From Dealer to Manufacturer Expressing Concern About New Dealer in Vicinity
[Name, Company Name & Address here]
I was highly concerned after coming to know that your company wants to open a new dealership in the [area name].
I am a local dealer of your company, having my store in this same area for the past [duration].
I want to tell you that over these years, I really worked very hard to set up an average running business, selling your company products in this area. I put in hard efforts, working long hours to establish and run this store under fierce competition.
After years, I see this store as my future safe deposit. I have high hopes from this store. It is the only way of my family’s livelihood.
You may know it well that you already have [no. of dealers] dealers, including me in the [area name]. The presence of this number of dealers is more than enough for high competition and we really cannot take more.
If you allow one more dealership in our area, it will definitely worsen the current situation. Opposite to what you think will generate more business, it will only shrink the margins in future, and the dealers will be forced to run their business unethically.
So, keeping all these things in mind, I insist that please review the condition of your current dealer network in [area name] before you decide to open a new dealership.
I have serious concerns over this new proposed dealership in my area as it will directly impact the sales of my store and other dealers. I appeal to you to please think about me and other dealers of the area before you make any decision.
Hope you will consider our request. Thanks for your attention.
[Your name & Designation]
Encl: [Enclosures List here]